Potato aficionado, celebrating the mundane, building online communities
You ever meet someone who was living the dream you never knew you had? As the unofficial hot chip queen of Instagram, Michelle Easson is living mine.
What started out as a joke in 2013, has seen Michelle, or 'Mip', wanted to celebrate the humble potato, which was often overlooked by not only restauranteurs but also "best of" lists. So she decided to create her own, with her Instagram 'Mips Chips'.
After years of curating her ladder of Melbourne's best chip, a 2020 pandemic saw her rotate her reviews to the frozen chip, which rocketed her into the local zeitgeist and amass quite the online following, and a couple of TV appearances to boot, for her hilarious and honest fry reviews.
Michelle is a long-time buddy of mine so it was an absolute joy to catch up and chat all things hot chips, her sudden rise to the spotlight, plagiarism and the downfall of modern journalism, and how to manage online communities.